theoria
Haris Ovčina

Haris Ovčina

Product Designer · Founder @ theoria

UX/UI and Product Designer with a background in architectural design. Innovative and efficient problem solver with 10+ years creating intuitive interfaces for complex systems. Founded theoria, a boutique design agency specializing in UX and product design, working with clients ranging from small startups to Fortune 500 companies.

Experience

Kindbody

Lead UX/UI Designer

Sept 2022 — April 2025

Kindbody · New York City, NY

Led design across patient- and provider-facing tools at Kindbody, a healthcare startup that reached unicorn status with a $1.8B valuation. Collaborated with product owners, developers, marketing, and business teams to deliver cohesive experiences. Helped lay groundwork for scalable design by collaborating on design system and improving design-engineering workflows.

Sematext

Lead Product Designer

Nov 2020 — Present

Sematext Group, Inc. · New York City, NY

Working as lead product designer as part of globally distributed team with multiple Fortune 100 clients in developing and improving new or existing solutions.

theoria

Founder / Senior Product Designer

Jun 2021 — Present

theoria · Sarajevo, BiH

A boutique design agency specializing in UX and product design. Led and delivered projects across diverse industries. Oversaw design strategy, client communication, and hands-on execution—from early discovery to polished delivery.

Toptal

UX/UI/Product Designer

Sept 2018 — Present

Toptal

Occasionally working as freelance designer for different clients, ranging from small startups to some of the largest Fortune 500 companies.

Atlantbh

UX/UI Designer

Sept 2017 — Nov 2020

Atlantbh · Sarajevo, BiH

Working for multiple Fortune 500 and FTSE 100 companies in fast-paced, agile team. Closely collaborating with stakeholders, product owners and developers in delivering software solutions from product concepts to full-scale projects.

CityOS Foundation

Product Designer / Mentor

Feb 2016 — Sept 2017

CityOS Foundation · Sarajevo / San Francisco

Designing open-source IoT solutions. Helped in organizing workshops and hackathons. Collaborating with winners in designing and developing their solutions.

HUB 387

Product Designer / UX Designer

May 2015 — Feb 2016

HUB 387 · Sarajevo, BiH

Working as only designer in the first startup accelerator in Bosnia and Herzegovina. Designing IoT solutions such as smart beehives, hydroponic devices as well as accompanying web and mobile applications.

Skills & Tools

Design

  • Product Strategy
  • Design Systems
  • Prototyping
  • Usability Testing
  • Visual Design

Tools

  • Figma
  • Sketch
  • Adobe Suite
  • 3DS Max
  • Blender

Development

  • HTML/CSS/JS
  • React & Next.js
  • Tailwind CSS
  • GSAP Animations
  • Three.js

Education

U

B.Arch - Architecture

Class of 2014

Faculty of Architecture · Sarajevo, BiH

Architecture and Related Services

U

Nanodegrees

2018

Udacity

Design Sprint Foundations Nanodegree · UX Designer Nanodegree

Get in touch

haris@theoria.co