
Haris Ovčina
Product Designer · Founder @ theoria
UX/UI and Product Designer with a background in architectural design. Innovative and efficient problem solver with 10+ years creating intuitive interfaces for complex systems. Founded theoria, a boutique design agency specializing in UX and product design, working with clients ranging from small startups to Fortune 500 companies.
Experience
Lead UX/UI Designer
Sept 2022 — April 2025
Kindbody · New York City, NY
Led design across patient- and provider-facing tools at Kindbody, a healthcare startup that reached unicorn status with a $1.8B valuation. Collaborated with product owners, developers, marketing, and business teams to deliver cohesive experiences. Helped lay groundwork for scalable design by collaborating on design system and improving design-engineering workflows.
Lead Product Designer
Nov 2020 — Present
Sematext Group, Inc. · New York City, NY
Working as lead product designer as part of globally distributed team with multiple Fortune 100 clients in developing and improving new or existing solutions.
Founder / Senior Product Designer
Jun 2021 — Present
theoria · Sarajevo, BiH
A boutique design agency specializing in UX and product design. Led and delivered projects across diverse industries. Oversaw design strategy, client communication, and hands-on execution—from early discovery to polished delivery.

UX/UI/Product Designer
Sept 2018 — Present
Toptal
Occasionally working as freelance designer for different clients, ranging from small startups to some of the largest Fortune 500 companies.

UX/UI Designer
Sept 2017 — Nov 2020
Atlantbh · Sarajevo, BiH
Working for multiple Fortune 500 and FTSE 100 companies in fast-paced, agile team. Closely collaborating with stakeholders, product owners and developers in delivering software solutions from product concepts to full-scale projects.

Product Designer / Mentor
Feb 2016 — Sept 2017
CityOS Foundation · Sarajevo / San Francisco
Designing open-source IoT solutions. Helped in organizing workshops and hackathons. Collaborating with winners in designing and developing their solutions.

Product Designer / UX Designer
May 2015 — Feb 2016
HUB 387 · Sarajevo, BiH
Working as only designer in the first startup accelerator in Bosnia and Herzegovina. Designing IoT solutions such as smart beehives, hydroponic devices as well as accompanying web and mobile applications.
Skills & Tools
Design
- Product Strategy
- Design Systems
- Prototyping
- Usability Testing
- Visual Design
Tools
- Figma
- Sketch
- Adobe Suite
- 3DS Max
- Blender
Development
- HTML/CSS/JS
- React & Next.js
- Tailwind CSS
- GSAP Animations
- Three.js
Education
B.Arch - Architecture
Class of 2014
Faculty of Architecture · Sarajevo, BiH
Architecture and Related Services
Nanodegrees
2018
Udacity
Design Sprint Foundations Nanodegree · UX Designer Nanodegree
Get in touch
haris@theoria.co